Joico ICE Controller Full Effect Gel 8.5 oz A non-flaking, clean gel with silicone to give knockout shine. want control? get ready to take hold. Adds volume and shine. Medium to firm hold. Protects and maintains style with vitamins, catalysts and sea kelp. Fruity, floral fragrance. Directions: on damp hair, slick. sculpt. mold into shape. for extreme hold, apply to dry hair.