Avlon KeraCare DeMineralizing Treatment 60 Towelettes is uniquely designed to effectively remove calcium, magnesium and a host of other minerals from hair. Build up occurs on all hair exposed to normal tap water and is more pronounced on chemically treated or damaged hair. Only special chelating agents like those found in this unique, patent-pending botanical formula can virtually eliminate mineral deposits that dull the hair and restrict its flexibility. From the very first application, hair becomes noticeably livelier and more manageable. Natural luster and movement are immediately restored. Hair is significantly more responsive to chemical treatments such as relaxers, coloring and permanent waves, yielding enhanced results.